Creating an About Us video is often the first step when developing a video campaign. Still, all too often, they are created without the proper planning leading to poor messaging and costly reshoots to remake the video.
The heart and soul of every Kickstarter project is the video. A one to five-minute video breaking down what your product is and why people should take a risk on your company. The video is your one chance at an elevator pitch to hook your customers, so make it count!