Instagram is becoming the go-to social media platform for many businesses. With Facebook’s aging user base, more businesses are turning to Instagram to bolster their social media strategies. Instagram made a long-awaited move against the growing social media company TikTok by releasing its new ‘Instagram Reels’ feature.

What is Instagram Reels?

Instagram Reels is a video creation feature residing in the Instagram app that allows users to combine multiple videos into a singular post without the need for external video editing.

This new feature provides not only users but for businesses with even more options when it comes to engaging their customers on social media with video. Don’t think for a second that Instagram Reels is reserved for choreographed dances and high school-style pranks. The new platform will be a game-changer for brands that are serious about generating leads with video marketing.

Taking the First Step

If your business is not creating any video content yet then you should absolutely check out Reels. Traditional video marketing has a bit of a learning curve and can be costly to get started. The new and free Instagram Reels feature gives you a chance to test the waters of Video Marketing with minimal investments of time and money.

We recommend opening the platform and making a few videos. Talk about your business, your expertise, etc. Use these videos to find your voice and see how your audience resonates with the content. Rinse and repeat. The more you create video content for your business the better you will understand how it can work specifically for your business to start generating leads.

Boost Your Profile

For businesses already using Instagram, this new feature is another trick in your bag. Instead of having to build another audience on a different platform such as TikTok, you can build upon what you already have. Any work you do in Instagram reels will be prominently displayed on your profile similar to a traditional post. This consolidation makes it easier for your audience to find and engage with your content.

More Flexibility

If you have tried to film Instagram stories in the past you know how limiting it can be. Instagram reels have added additional editing features such as trimming and combining video clips for a seamless viewer experience. Despite how mundane trimming video clips sounds it gives you much more control over your content.

The ability to combine clips allows you to tell a story that took place over the course of hours, days, weeks, etc. in one seamless post without external software. This allows you to take complex ideas or processes and simplify them into 15-second videos (the time limit for Instagram Reels videos).

Overall I think Instagram Reels is here to stay and will be a huge part of social media marketing for years to come. With so much excitement over the feature now is the time to get started and make a splash with your followers. Get started, have fun, and let us know what you come up with.


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