Creating an About Us video is often the first step when developing a video campaign. Still, all too often, they are created without the proper planning leading to poor messaging and costly reshoots to remake the video.
Video has taken over social media. I do not need to convince you of that because it is obvious. What I do want to tell you is most companies are not taking full advantage of video marketing. Your audience is online and interacting with video content daily, if not hourly. As a business, you should be vying to capture those views.