Video Production Resources for Business Owners and Marketers
Before jumping right into your first video project let me tell you of the common pitfalls and mistakes videographers make when getting started.
When creating video content for your business, you always want to start by determining what you are hoping to achieve with this video or video campaign. Your goal can be as simple as "showcase expertise in x area" or detailed as "re-target past customers with a promoted Facebook video post to reveal our new products."
View counts look good in corporate presentations - but views don’t mean squat if your video is not performing in other areas. A video strategy that is solely focused on views means your niche is frankly too big or your marketing goals are too broad.