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Video Production Resources for Business Owners and Marketers

Unleash the true potential of your business videos with our comprehensive guide to measuring impact and ROI. Dive into the world of data-driven insights as we uncover the key metrics essential for understanding audience engagement, optimizing strategies, and demonstrating tangible returns on your video marketing investments. From tracking views and engagement metrics to analyzing audience demographics and conversion rates, this guide equips you with the tools and knowledge to elevate your video marketing game. Embrace the power of measurement and watch your business videos make a meaningful impact in the digital landscape.
73 million people in the U.S alone watch videos daily on different platforms. Take notes from some of our favorite videos to inspire your next project.
Your businesses’ home page or landing page is meant to be introductory in nature. It needs to be modeled to convey your brand’s unique style and talking points.
Instagram is becoming the go-to social media platform for many businesses. With Facebook’s aging user base, more businesses are turning to Instagram and Reels.

When you think of large insurance brands such as Nationwide, Progressive, and Geico you probably imagine their spokesman whether it be…

Before jumping right into your first video project let me tell you of the common pitfalls and mistakes videographers make when getting started.

Ace your next interview by using our 20 interview questions for your next video. In business videos, it has been increasingly more common…

Video Marketing has become a necessity for entrepreneurs, business owners, and marketers that are looking to generate more leads for their business. It is a proven method that increases website retention, reduces bounce rates, and increases engagement.
The heart and soul of every Kickstarter project is the video. A one to five-minute video breaking down what your product is and why people should take a risk on your company. The video is your one chance at an elevator pitch to hook your customers, so make it count!
When creating video content for your business, you always want to start by determining what you are hoping to achieve with this video or video campaign. Your goal can be as simple as "showcase expertise in x area" or detailed as "re-target past customers with a promoted Facebook video post to reveal our new products."