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Video Production Resources for Business Owners and Marketers
When creating video content for your business, you always want to start by determining what you are hoping to achieve with this video or video campaign. Your goal can be as simple as "showcase expertise in x area" or detailed as "re-target past customers with a promoted Facebook video post to reveal our new products."
View counts look good in corporate presentations - but views don’t mean squat if your video is not performing in other areas. A video strategy that is solely focused on views means your niche is frankly too big or your marketing goals are too broad.
Video has taken over social media. I do not need to convince you of that because it is obvious. What I do want to tell you is most companies are not taking full advantage of video marketing. Your audience is online and interacting with video content daily, if not hourly. As a business, you should be vying to capture those views.