Ultimate Guide to
Video Production
for Businesses and Organizations
What is Video Marketing (and why does it matter?
Video marketing is the process of integrating video content into your marketing efforts, typically in conjunction with social media or email marketing.
Customers now require more nurturing and engagement than ever before the reason for this is social media. People like to do business with brands they know, like, and trust. Luckily for you, video happens to be a great way to do this. Video is an engaging form of marketing that can get you in front of your target audience for a low cost when compared with other forms of content marketing.
Video matters to your business because it matters to your audience. More people are turning to online video year over year in exponential numbers. Youtube currently is reporting that over 100 Billion Hours of video content is watched daily and 70% of that is watched on mobile. Customers are turning to video content for education, information, and entertainment. If you are able to distill your content into one of these three buckets well then you are in a great place to start making marketing videos.
Aspects to a Successful Marketing Video
Video marketing is the process of integrating video content into your marketing efforts, typically in conjunction with social media or email marketing.
Customers now require more nurturing and engagement than ever before the reason for this is social media. People like to do business with brands they know, like, and trust. Luckily for you, video happens to be a great way to do this. Video is an engaging form of marketing that can get you in front of your target audience for a low cost when compared with other forms of content marketing.
Video matters to your business because it matters to your audience. More people are turning to online video year over year in exponential numbers. Youtube currently is reporting that over 100 Billion Hours of video content is watched daily and 70% of that is watched on mobile. Customers are turning to video content for education, information, and entertainment. If you are able to distill your content into one of these three buckets well then you are in a great place to start making marketing videos.